The upgraded Apple Vision Pro features a powerful M5 chip, a comfortable double-knit strap, the innovative features of visionOS 26, and new spatial apps and Apple immersive content.
Courtesy: Apple Inc.
apple New MacBook Pro, iPad Pro and Vision Pro models were announced on Wednesday with an updated M5 chip that makes them run faster than their predecessors.
The new MacBook Pro starts at $1,599 and will be available on October 22. The 11-inch iPad Pro starts at $999. The latest Apple Vision Pro comes with a double knitted strap and starts at $3,499.
The new devices are available for pre-order immediately and are the latest additions to Apple's fall product catalog.
The company released the iPhone 17 and Apple Watch Series 11 models in September.
Apple's December quarter was its highest sales quarter, driven by holiday and Christmas shopping. That's why the company typically updates its best-selling products in the fall. This year is also the first full quarter of iPhone 17 sales.
The new device range is powered by Apple's M5 chip, which the company says delivers four times the peak computing performance compared to the previous M4 chip.
Johny Srouji, Apple's senior vice president of hardware technologies, said in a press release that “M5 brings a huge improvement to artificial intelligence workloads.”
Powered by the powerful M5 chip, the new 14-inch MacBook Pro delivers higher performance and the next big leap in artificial intelligence for Mac.
Courtesy: Apple Inc.
Wednesday's news comes as Wall Street analysts are closely watching Apple's new product launches to see if the company is raising prices or incurring costs associated with President Donald Trump's announcement and threats of tariffs, particularly on semiconductors and China.
While iPads and MacBooks aren't as important to Apple as iPhone sales, they're still huge businesses.
Apple reported iPad sales of $6.58 billion in the June quarter, down 8% from a year earlier, which the company attributed to difficult comparisons with the previous quarter when it launched the new iPad Pro last year.
Mac sales in the June quarter were $8.05 billion, up 15% year over year. Apple earlier this year released a new version of its best-selling laptop, the MacBook Air.
Apple has never announced specific numbers for the Vision Pro headphones, but they are included in the company's wearables or other products along with sales of the Apple Watch and AirPods. Analysts believe the company's Vision Pro revenue will be negligible.
The combined revenue of MacBook, iPad and Vision Pro is significantly lower than Apple's iPhone revenue, which accounted for more than 47% of the company's June quarter revenue, which was just under $45 billion. Wall Street analysts tend to focus on iPhone sales and growth rather than the company's secondary product lines.
The new iPad Pro with M5 unlocks the most advanced iPad experience ever, packing incredible power and AI performance into an ultra-portable design.
Courtesy: Apple Inc.