Xander Zayas signed a marketing agreement with Rimas Sports to expand his global reach and increase his recognition.
Rimas Sports is co-owned by internationally renowned recording artist Bad Bunny. The company represents athletes such as baseball stars Ronald Acuña and Fernando Tatis Jr.
The union calls on Rimas Sports to ensure sponsorship, partnerships and other related marketing and advertising deals for Zayas, 23, who likes Bad Bunny, are descendants of Puerto Ricans. In recent years, the two have established friendly relations.
“Add to the Rimas movement marks the beginning of a new chapter in my career,” Zayas said in a statement. “It's not just a professional initiative – it's about working with a team that really understands me, whether it's a fighter or a person. Rimas represents everything I represent: culture, purpose, excellence and ambition. I'm not just about winning the scope of victory – I want to leave a lasting legacy, to leave a lasting legacy, to be a global ambassador globally and my community and my island along my island, my title is my title. Conquer the world.”
Zayas (22-0, 13 KO) won the then-WBO junior middleweight championship in New York on July 26. Sunrise residents in Florida beat Mexico's Jorge Garcia Perez (33-5, 26 KOS) that night at the theater in Madison Square Garden.
The ring ranks Zayas sixth and the middleweight middleweight middleweight sixth.
Alejandro Padrón, director of Rimas Sports Agency, said Zayas is a generation of talent that is perfect for what they build as a company.
“His athleticism is world-class, but it is his integrity, humility and global mindset that really set him apart,” Padron said in a statement. “Xander embodies athletes who go beyond the ring – people inspired by cross-cultural, language and boundaries. At Rimas, we are not just managing athletes – we are building global idols and enhancing sports. We are not only supporting champions on Xander; we invest in legacy in legacy.”
The deal was carefully planned by Peter Kahn, boxing manager and consultant of Zayas, who is signing other fighters to conduct marketing deals with Rimas Sports.
Kahn told Ring that he also secured a January 2026 title defense and a homecoming for Zayas in Puerto Rico.
“As Xander enters a new phase of world championships, a new relationship with Rimas Sports is a great addition to our team,” Kahn said. “Rimas Sports will leverage its success in entertainment to provide Xander with brand partnerships and marketing support, especially in Puerto Rico, where Xander will continue to strengthen his footprint and fight in the near future to defend his world championship.”
Manouk Akopyan is the lead writer of rings. Follow him on X and Instagram: @manoukakopyan.