More details were updated on August 16 to a full schedule, i.e., and more analysis.
In less than four weeks, everything about the iPhone 17 series will be revealed. That's because on Tuesday, September 9, Apple will host its keynote speech to reveal new hardware. Now add a new date to the mix. You can read the full schedule here, but you can also go into details below. Meanwhile, invitations to keynotes have appeared – but are almost certainly fake. More information about below.
It looks like this year's iPhone unveiling will be Tuesday, September 9.
Getty Images
It is also worth remembering that the iPhone will not be the only product announced in the keynote. Apple is almost certain to introduce two new Apple Watches (Series 11 and Apple Watch Ultra 3), and even newer versions of the AirPods Pro. All of this will be announced at the same time, and there will almost certainly be the same release date.
Apple iPhone 17 Release Date: Planned New Entries
Mark Gurman's Bloomberg Power's power in newsletters is always full of interesting Nuggets. In the latest issue, he mentions what the release date schedule has so far lacked. Of all the discussions on keynote dates, Onsale dates, and even the dates of keynote dates (all below, time extending to a minute), iOS 26 releases are rare.
In recent years, the new software has attracted the imagination of the public this year. Although iOS 26 will be pre-installed in the iPhone 17 series, it will also keep accessing iPhone 11.
Gurman commented that the new software was “very smooth”, and afterwards said on X that the latest sixth developer, Beta, was “ridiculously lively”. “It's obvious that we're very close to the release of the final public version,” he said.
I believe that as Gurman commented, the release could be limited to the “first half of September”.
Last year, iOS 18 was released on the general release four days before Monday, September 16 (just a week after the keynote) and on Friday, September 20.
I believe this year's iOS 26 general version will follow almost the same schedule and will start at 10 a.m. on Monday, September 15 or possibly Tuesday, September 16.
I agree with Monday because the excitement in the new software is so high that Apple will hope it stands out as soon as possible, plus it seems to be in good shape.
This is a day marked in the diary, and it may be announced on the day of the keynote unless Apple conflicts with the iOS 26 release date. I will update this post immediately after confirming the details.
iPhone 17 Release Date: Full Timeline
As for the rest of the schedule, here are the most important dates. I will also update this post as soon as possible with official confirmation.
The first is to announce the keynote speech. This may be Tuesday, August 26th, the Pacific Ocean is around 8 a.m. This is an invitation to selected members of the media and special guests via email. The exact time needs about an hour of leeway, and even an invitation a day ago may go out. Go back here for details, live stream now.
The invitation already has a “leak” – you can see it here. Nothing is impossible, but in my opinion, there is no doubt: it is fake. The time and date are accurate, and the rest are completely convincing. Apple is a stick for details, but I'm not sure I believe it requires 87 invitation drafts.
The next most of the puzzle will be the keynote itself. The time will be 10 a.m. in the Pacific because that is always the time for Apple to unveil. I believe it will be Tuesday, September 9, and now the possibility of a date change seems to be very small.
This is the rest of the timetable. The order opening is the next event and will be available on Friday, September 12 at 8 a.m. Pacific on Friday, September 12.
After that, the first comment will appear. There are some latitudes here, but I believe it is either Tuesday, September 16, or Tuesday, September 17. As for timing, it's likely 6am in the Pacific, 9am in the East, 2pm in the UK, although it might be later.
Note that when iPhone reviews appear, no date is any of them, and that day will almost certainly be used for Apple Watch reviews. If there is a third trademark product, such as the new AirPods Pro, the review date will be held simultaneously on Thursday, September 18. Apple realizes that it makes sense to stick to the same time every day.
Finally, the important day itself is the date of Onsale: wherever you are, it looks like it is Friday, September 19th, at 7am (so the first photo of leaving the Apple store will be from Australia and New Zealand, after, Europe and after us.
Almost every day analysis is being conveyed to us. Happily, everything still points to the dates in the schedule above. Few comments mention time, but I'm sure unless Apple changes from its tried-and-tested process (if it doesn't go bankrupt).
Ryan Christoffel of 9to5mac has useful analysis to specify situations that have helped specify release dates in recent years. He reported: “regardless of the exact date of the iPhone 17 announcement, bookings should start on that Friday and the official release date next Friday.”